Introduction
Among the four methods of advertising/marketing, print, television, radio, and the Internet, depending on the type of products or services, a company can consider using a combination of them to market to Chinese Americans. Roughly, we can divide the four types of media and their targeted groups of Chinese Americans.
CHINESE BEYOND CHINA (Now Free to Download)
A guide for U.S. brands to reach Chinese Consumers in America
Chinese Market Beyond China: a quick guide to marketing Chinese consumers in America
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Market Insight
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Advertising Information
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Helpful tips to get started
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Interview Skills That Win The Job
The path to interview success
Chinese Market Beyond China: a quick guide to marketing Chinese consumers in America
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Interview myths
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Convincing them you’re right for the job
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Can you do the job?
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